What is SEM and what are the benefits for entrepreneurs, freelancers and SMEs?
SEM (Search Engine Marketing) covers the different methods you can use to make your website more visible on search engines (Google, Yahoo, MSN …), directing more traffic to it.
Marketing for search engines or SEM (Search Engine Marketing) has two distinct and complementary areas: SEO and SEA
- With SEO (Search Engine Optimization) or Web Positioning, through different analyzes and optimizations of your website, we achieve better natural positioning for your website.
- SEA (Search Engine Advertising) is focused on real Internet advertising, getting your adverts seen, for example, at the top of results pages.
While with Web Positioning or SEO a series of changes are implemented to your website’s code, texts, links, structure, etc… so that your natural positioning on search engines is optimized, with SEA we work on specific advertising actions on search engines, paying for same (eg Google Adwords).
If you want to define what is most interesting for your company, what steps you must follow, whether you are an entrepreneur or an SME, don’t hesitate to contact us. After an initial interview where we discuss your goals and your available budget, we will provide you with an analysis of the sequence, in both time and budget, that we deem optimal in order to ensure that your website improves in search engine results and achieves better results.